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Friday, August 15, 2008
Google ppc
There are three main areas of your Google ppc pay per click program design you need to adjust for keyword relevance.1. Display Ads2. Keyword List3. Destination Landing PageThe problem with focus on effective short copy for your display ads, long copy for your landing pages, as well as focus on creating a comprehensive list of general search terms, is that your pay per click program design will tend to lack the proper consistency as a whole
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